Mixed Message
English
2023
Poster
594x841mm
This project investigates how the same content can be communicated through two contrasting typographic approaches: formal and expressive.
The formal poster focuses on clarity, readability, and information hierarchy, adhering to typographic conventions.
In contrast, the expressive poster explores how visual form can convey mood, meaning, and emotion through experimental composition, manipulation, and materiality.
Through iterative testing and design refinement, the project highlights the communicative potential of typography beyond readability.
FormalExpressive